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Marketing

Inbound Marketing

Inbound marketing means to use marketing strategies in order for customers to be looking for your company, instead of fighting to reach them and catch their attention. This approach is based on the principles of permission marketing, a kind of non-intrusive communication, which almost asks for permission before reaching the target consumers with its message.
By creating specific content for your ideal target, the inbound marketing attracts prospect clients qualified for your business and makes them return to your company afterwards.

 

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